HI YOU!
Welcome to my portfolio
Lobke Zwarter
Hello there. I’m Lobke. I work as a creative in the advertising industry, I’m a proud feminist, coffee geek and very much into fashion.
Curious to learn more about me and what I do? Just keep scrolling! :)
ABOUT ME
Concepting, creative direction and content creation for brands is what I do best. I enjoy turning my ideas into effective (social) campaigns and brand content that align well with a brand's identity, and I love turning strategies into engaging creative executions. With a genuine passion for eye pleasing visuals, I pay attention to the details and have a good sense of aesthetics.
Diversity, inclusion and equity are very important to me. Our society is diverse and I want my content and campaigns to be a reflection of this. 🌈✊✊🏾✊🏿✊🏻🌍💚🌱💁🏼♀️
In my spare time you’ll find me scrolling on TikTok, enjoying specialty coffee, kicking the patriarchy and at the same time picking my next travel destination.
Very much gen-z I would say.
I love capturing daily life, whether through photography or film. It makes me appreciate the details of life and the world around us.
LET ME SHOW YOU
my work
BMHK | LATEN WE HET EENS OVER BMHK HEBBEN | Campaign
CONCEPT | CREATIVE/ ART DIRECTION
Everyone in the Netherlands with a uterus receives it on their 30th birthday: the invitation for the cervical cancer screening. And despite the increasing cases of cervical cancer, participation rates in the screening are declining.
That's why we came up with a campaign for Bevolkingsonderzoek Nederland, RIVM and KWF. To make the subject discussable and to encourage each other to participate in the screening. We did this with a PR campaign supported by the ‘baarmoederhals-kopje’. Several ceramists contributed to the development of the various cups, and together with the different organizations, we distributed these in press kits.
In the press kit, you will find everything you need to discuss the subject via your social media, in a talk show, or for example, in a podcast. To support this kick-off, we created various videos in which women share their stories. To help alleviate some of the tension! We launched these on the platform: https://www.instagram.com/bmhk.nl/. Here you will find all the information and personal stories, providing a space for all questions.
Yamaha music europe
| start small,
dream big | Campaign
CONCEPT | CREATIVE/ ART DIRECTION
Learning a new instrument always involves various phases: the joy and curiosity when you're just starting, the frustration when things don't go as planned, and then celebrating your first small victory. It's precisely these phases that we wanted to capture in the "Smart Small, Dream Big" campaign for Yamaha Music Europe.
We follow 5 characters through these different stages, creating 5 separate videos and 1 video featuring all the characters. In the storylines, we ensured that all characters are interconnected, whether by crossing paths on the street or one discovering another on TikTok. For this campaign, music was composed, and each character practices the same musical piece, building up the music in the video. When the instruments come together, the complete song emerges, supported by sound design to add even more emotion and atmosphere to the video.
In this campaign, I had the opportunity to assist a freelance director in shaping the concept, writing the stories, overseeing the concept on set, and directing the editing process.
1 character social video
Full video
Kees de boekhouder |Profiles | Format
CONCEPT | CREATIVE/ ART DIRECTION
Kees de Boekhouder mainly works with creative entrepreneurs. We could tell these entrepreneurs why they should become clients, but they can do it much better themselves!
Together with several creative entrepreneurs from Kees de Boekhouder, we created the Profiles series as an always on format. In this series, we visit different entrepreneurs and ask them questions about entrepreneurship. In an intimate interview setting, the entrepreneurs share their journey, discussing how they got to where they are and the role Kees de Boekhouder played in it. Additionally, we get a glimpse into the life of these entrepreneurs by interspersing the interview with b-roll shots. From a half-day shoot with the entrepreneur, we obtained the interview, photography for a carousel, b-roll shots of the entrepreneur's surroundings, and a testimonial.
By featuring these entrepreneurs, we make use of their reach and the fact that potential clients can relate to their stories.
Podimo
| een goed verhaal, de podcast | Campaign
CONCEPT | CREATIVE/ ART DIRECTION
One podcast, 5 episodes, 5 different creators. For "Een goed verhaal," Alexander Klöpping's podcast, we crafted a campaign that takes the audience through the diverse worlds of these creators.
In each 'world,' we hear a snippet from the podcast as a voice-over while seeing the creator. Playing with distinct transitions, you are taken into the various stories. From these different episodes, we created individual trailers and one trailer seamlessly blending all the stories together.
singular trailer
Full video
Moco museum
| TikTok | content
Social first content
| TikTok
KEES DE
BOEKHOUDER
| collaboration | Campaign
CONCEPT | CREATIVE/ ART DIRECTION
The strength of Kees de Boekhouder lies in the collaboration between the entrepreneur and the accountant. Often, accounting programs lack a personal touch, and personal accountants don't offer online solutions. Kees de Boekhouder provides both.
In this campaign, I chose to bring these worlds together—the accountant's world and that of the entrepreneur. The climax occurs when these worlds intersect. For the 'see' phase of the campaign, we developed an awareness video that tells the story of this collaboration.
In the 'think' phase, two videos highlight two unique selling points (USPs): the software and the personal accountant.
In the 'do' phase of the campaign, we encourage the target audience to schedule an introductory meeting.
Additionally, we developed Out-of-Home (OOH) ads and expanded the campaign with photography. I had the privilege of taking on this campaign from the conceptual stage and seeing it through to completion as the director.
TASC
| Dé nieuwe VMBO techniekschool | Campaign
CONCEPT | CREATIVE/ ART DIRECTION
TASC, the new vocational technical school in Amsterdam.
At the end of 2022, TASC was still in its early stages. The official opening was scheduled for early 2023, and if there were enough enrollments, they would open their doors after the summer of '23. TASC approached Natwerk with a request to create a manifesto video, telling the story of TASC, to support the open day and attract students.
I was responsible for translating this into social media content. On the shoot days with Natwerk, I collaborated with a DOP to create social media videos. During the moments when Natwerk wasn't shooting, we recorded these videos to support the campaign. Utilizing a playful editing style and text animation, the videos quickly grab attention.
TASC has since received enough enrollments and opened its doors to students in September 2023!
JBL
| 8D audio | Content
CONCEPT | CREATIVE/ ART DIRECTION
Tell us a story, but make it 8D!
For JBL, I developed a TikTok series where, based on input from our followers, we created 8D audio stories. Collaborating with a sound producer, we crafted narratives that immersed viewers/listeners in a fantasy world.
The new JBL earbuds took center stage. To highlight them, I worked with a 3D designer to create an effect where we zoomed in on the earbud, which then rotated in 3D and emitted pulses. This allowed the listener to fully focus on the story without being distracted by visuals.
It was a large-scale project and something I hadn't done before. The designer was also new to this type of work, and it was incredibly exciting to figure it out and set it up together.
autodrop
| marshmallows | Content
CONCEPT | CREATIVE/ ART DIRECTION
Autodrop launches Autodrop marshmallows!
As part of this campaign, I created a TikTok series where we, along with Romy, tested the marshmallows. However, not in the usual way—roasting them over a campfire. Instead, we explored how to create a weird recipe with these new candies!
HEMA
| TikTok (2021) | Content
Lidl
| Instagram (2020) | Content
PHoTOGRAPHY
| personal
CONCEPT | PHOTOGRAPHY
A small selection of photography projects I did: a wedding, a project for disabled care, behind the scenes of a video shoot and a passion project with friends.
experience
Monkeys & Bananas | Creative
2024 - current job
Unlike | Creative
2022 - 2024
GoSpooky | Creative / Creator
2021 - 2022
Dorst & Lesser | Jr. Social creative
2020 - 2021
Lifehunters | Creative intern
2019
RIDE | Creative intern
2019
RTL Special | Production intern
2018
let’s GET
in touch
e-mail
lobke.z@hotmail.com
Instagram