HI YOU!

Welcome to my portfolio

Lobke Zwarter

Hello there. I’m Lobke. I work as a ​creative in the advertising industry, ​I’m a proud feminist, coffee geek and ​very much into fashion.


Curious to learn more about me and ​what I do? Just keep scrolling! :)

ABOUT ME

Concepting, creative direction and content creation for brands is what I ​do best. I enjoy turning my ideas into effective (social) campaigns and ​brand content that align well with a brand's identity, and I love turning ​strategies into engaging creative executions. With a genuine passion for ​eye pleasing visuals, I pay attention to the details and have a good sense ​of aesthetics.


Diversity, inclusion and equity are very important to me. Our society is ​diverse and I want my content and campaigns to be a reflection of this. ​🌈✊✊🏾✊🏿✊🏻🌍💚🌱💁🏼‍♀️


In my spare time you’ll find me scrolling on TikTok, enjoying specialty ​coffee, kicking the patriarchy and at the same time picking my next travel ​destination.


Very much gen-z I would say.

I love capturing daily ​life, whether through ​photography or film. It ​makes me appreciate ​the details of life and the ​world around us.

LET ME SHOW YOU

my work

BMHK | LATEN WE HET ​EENS OVER BMHK HEBBEN ​| ​Campaign

CONCEPT | CREATIVE/ ART DIRECTION


Everyone in the Netherlands with a uterus receives it on their ​30th birthday: the invitation for the cervical cancer screening. ​And despite the increasing cases of cervical cancer, ​participation rates in the screening are declining.


That's why we came up with a campaign for ​Bevolkingsonderzoek Nederland, RIVM and KWF. To make the ​subject discussable and to encourage each other to participate ​in the screening. We did this with a PR campaign supported by ​the ‘baarmoederhals-kopje’. Several ceramists contributed to ​the development of the various cups, and together with the ​different organizations, we distributed these in press kits.


In the press kit, you will find everything you need to discuss the ​subject via your social media, in a talk show, or for example, in a ​podcast. To support this kick-off, we created various videos in ​which women share their stories. To help alleviate some of the ​tension! We launched these on the platform: ​https://www.instagram.com/bmhk.nl/. Here you will find all the ​information and personal stories, providing a space for all ​questions.

Yamaha music europe

| start small,

dream big |​ Campaign

CONCEPT | CREATIVE/ ART DIRECTION


Learning a new instrument always involves various phases: the ​joy and curiosity when you're just starting, the frustration when ​things don't go as planned, and then celebrating your first ​small victory. It's precisely these phases that we wanted to ​capture in the "Smart Small, Dream Big" campaign for Yamaha ​Music Europe.


We follow 5 characters through these different stages, creating ​5 separate videos and 1 video featuring all the characters. In ​the storylines, we ensured that all characters are ​interconnected, whether by crossing paths on the street or one ​discovering another on TikTok. For this campaign, music was ​composed, and each character practices the same musical ​piece, building up the music in the video. When the ​instruments come together, the complete song emerges, ​supported by sound design to add even more emotion and ​atmosphere to the video.


In this campaign, I had the opportunity to assist a freelance ​director in shaping the concept, writing the stories, overseeing ​the concept on set, and directing the editing process.


1 character social video

Full video

Kees de ​boekhouder ​|Profiles | ​Format

CONCEPT | CREATIVE/ ART DIRECTION


Kees de Boekhouder mainly works with creative ​entrepreneurs. We could tell these entrepreneurs why ​they should become clients, but they can do it much ​better themselves!


Together with several creative entrepreneurs from Kees ​de Boekhouder, we created the Profiles series as an ​always on format. In this series, we visit diff​erent entrepreneurs and ask them questions ​about entrepreneurship. In an intimate interview setting​, the entrepreneurs share their journey, discussing how​ they got to where they are and the role Kees de Boekh​ouder played in it. Additionally, we get a glimpse into the​ life of these entrepreneurs by interspersing the inte​rview with b-roll shots. From a half-day shoot wit​h the entrepreneur, we obtained the interview, photog​raphy for a carousel, b-roll shots of the entrepren​eur's surroundings, and a testimo​n​ial.


By featuring these entrepreneurs, we make use of ​their reach and the fact that potential clients can rela​te to their stor​i​es.


Podimo

| een goed verhaal, ​de podcast | ​Campaign

CONCEPT | CREATIVE/ ART DIRECTION


One podcast, 5 episodes, 5 different creators. For "Een ​goed verhaal," Alexander Klöpping's podcast, we crafted a ​campaign that takes the audience through the diverse ​worlds of these creators.


In each 'world,' we hear a snippet from the podcast as a ​voice-over while seeing the creator. Playing with distinct ​transitions, you are taken into the various stories. From ​these different episodes, we created individual trailers and ​one trailer seamlessly blending all the stories together.

singular trailer

Full video

Moco museum

| TikTok | content

Social first content

| TikTok

KEES DE

BOEKHOUDER

| collaboration | ​Camp​aign

CONCEPT | CREATIVE/ ART DIRECTION


The strength of Kees de Boekhouder lies in the ​collaboration between the entrepreneur and the ​accountant. Often, accounting programs lack a personal ​touch, and personal accountants don't offer online ​solutions. Kees de Boekhouder provides both.


In this campaign, I chose to bring these worlds together—​the accountant's world and that of the entrepreneur. The ​climax occurs when these worlds intersect. For the 'see' ​phase of the campaign, we developed an awareness ​video that tells the story of this collaboration.

In the 'think' phase, two videos highlight two unique ​selling points (USPs): the software and the personal ​accountant.


In the 'do' phase of the campaign, we encourage the ​target audience to schedule an introductory meeting.

Additionally, we developed Out-of-Home (OOH) ads and ​expanded the campaign with photography. I had the ​privilege of taking on this campaign from the conceptual ​stage and seeing it through to completion as the director.


TASC

| Dé nieuwe VMBO ​techniekschool | ​Camp​aign

CONCEPT | CREATIVE/ ART DIRECTION



TASC, the new vocational technical school in ​Amsterdam.


At the end of 2022, TASC was still in its early stages. The ​official opening was scheduled for early 2023, and if ​there were enough enrollments, they would open their ​doors after the summer of '23. TASC approached ​Natwerk with a request to create a manifesto video, ​telling the story of TASC, to support the open day and ​attract students.


I was responsible for translating this into social media ​content. On the shoot days with Natwerk, I collaborated ​with a DOP to create social media videos. During the ​moments when Natwerk wasn't shooting, we recorded ​these videos to support the campaign. Utilizing a playful ​editing style and text animation, the videos quickly grab ​attention.


TASC has since received enough enrollments and ​opened its doors to students in September 2023!


JBL

| 8D audio |​ Content

CONCEPT | CREATIVE/ ART DIRECTION


Tell us a story, but make it 8D!


For JBL, I developed a TikTok series where, based on ​input from our followers, we created 8D audio stories. ​Collaborating with a sound producer, we crafted ​narratives that immersed viewers/listeners in a fantasy ​world.

The new JBL earbuds took center stage. To highlight ​them, I worked with a 3D designer to create an effect ​where we zoomed in on the earbud, which then rotated ​in 3D and emitted pulses. This allowed the listener to ​fully focus on the story without being distracted by ​visuals.

It was a large-scale project and something I hadn't done ​before. The designer was also new to this type of work, ​and it was incredibly exciting to figure it out and set it up ​together.




autodrop

| marshmallows | ​Cont​ent

CONCEPT | CREATIVE/ ART DIRECTION


Autodrop launches Autodrop marshmallows!


As part of this campaign, I created a TikTok series where ​we, along with Romy, tested the marshmallows. ​However, not in the usual way—roasting them over a ​campfire. Instead, we explored how to create a weird ​recipe with these new candies!



HEMA

| TikTok (2021) | Content

Lidl

| Instagram (2020) | Content

PHoTOGRAPHY

| personal

CONCEPT | PHOTOGRAPHY


A small selection of photography projects I ​did: a wedding, a project for disabled care, ​behind the scenes of a video shoot and a ​passion project with friends.


experience

Monkeys & Bananas | Creative

2024 - current job


Unlike | Creative

2022 - 2024


GoSpooky | Creative / Creator

2021 - 2022


Dorst & Lesser | Jr. Social creative

2020 - 2021


Lifehunters | Creative intern

2019


RIDE | Creative intern

2019


RTL Special | Production intern

2018

let’s GET

in touch

Posting of Posters on the Wall

e-mail

lo​bke.z@hotmail.com